Limit your published material to self created unique content to achieve true success as publisher

In modern times of easy money it is common for young publishers to create web sites with mostly quoted texts or rephrased content from other sources. Having sites with a 2 digit % of quoted texts or rephrased texts or copied other content definitely is far too much and a sign and proof of intellectual poverty of that publisher. A true publisher starts to publish when he can create unique original content of value to society.

Google penalizes sites with duplicate content and of course modern technology makes it possible to find junks of quoted content in other sites. Obviously the younger site or newer web page or other published means normally is the one duplicating content. Hence that newer site is the one to be penalized. Penalized by lower SERPS or more likely by totally dropping OUT of SERPS.

If you have nothing unique to share form your own life, then you have either been sleeping all your life or never making any use of the God given creative power within you! Hence a good publisher usually avoids any quotes at all. If for any really and truly valid reason a publisher comments or adds to existing content of other sites on his own site, then he uses either a very few keywords in his content to link to the original site he refers to. Or he may at maximum quote 2 or 3 short original phrases from another source and link those phrases or a few relevant keywords within those brief phrases to the original page.

If no original is published in a book or in the web publishing world, then most likely that text never was intended to be published at al by its original author. Private letters or private correspondence never belong into public. Private is private and a matter between the directly concerned persons and God and no one else but God and the directly and personally involved individual humans.

Hence if you wish to become web publisher, then make sure you have some unique value out of your own life or profession to share with all world. Else, leave publishing to those who have and focus on your own priorities in life.

The same applies to graphic content, photography and audio content. Each graphic designer has spent time, resources, efforts, learning efforts and above all also substantial money into his own creations. In a world of unique content on the web, there is zero need to have any single picture republished in context or out of context for any reason. One single unique copy of an original - published on the original site of the creator is enough for all world for all eternity. That is valid for manually created graphic, audio or photo content as much as for text or any other content.

The value of the Internet is to have an affordable means to publish value content - in its original, by its original author as opposed to have hand written or reproduced copies reproduced by publishers. Look at what happened some 2000 years ago with all the teachings of love from Jesus. Millions of people reproduce, twist and fake, misinterpret and turn upside down - just to have something to say or publish and to make money or gain fame.

Good publishers LINK to valuable resource but never quote!

When referring to content of any kind - graphical, text, audio or other - then it is best to directly link to the individual page. A proper link consists of an anchor text - anchor text is the text that is linked. Anchor text to be valuable for the original creator / publisher needs to have keywords from the linked page. A good example would be to take 2 or 3 words directly out of that page main title or any of its sub titles as anchor text. To quote or referring to a particular text but to link to the site's main page is poor praxis and always should be avoided unless your article is about the holistic concept of the entire site. If you write about the complete content of a particular site, such as openSuSE Linux or technical howtos in general, then you would link to the site's index page. Else you always link to the particular page you refer to.

Content always needs to be of value to readers. Duplicate content is of zero value. Quotes without original published resource also is of NO value since the reader has no option to verify its authenticity and correct quote. In addition a quote of a few phrases, paragraphs, forum posts or eMails without direct full reference of that authors complete work is out of context and thus subject to be a potential source of misinterpretation, discussions, confusion and gossip later on. The one who has created the reason for such later problems is the one to solve at his expense and on his time - if needed in an additional extra reincarnation.

Publishers have to accept full, absolute and eternal responsibility - spiritually, legally and by all means - for all content published. Such never can be the case if part of your publishings consist of content by any means created by another author / publisher.

God bless

hans

In recent months - during the ongoing presidential campaign we may remember the quotes repeatedly published from a particular priest. And we may remember the controversy and turmoil those quotes created. That situation leads to the need to learn to understand the nature of different peaches or written teachings and the reason why some of those texts - spoken or written or otherwise published - may cause turmoil.

Similar to the wellpublished quotes made during the 2008 US presidential campaign - there are thousands of similar cases in all our lives where we quote or republish what never was meant for other people but of a precise limited group of people. Hence this entire article applies to all mankind as well at some point of life.

Texts or speeches may be of totally different nature depending on the focus group intended:

• directed to a precise single person and/or his direct family
• addressed to a precise small family or group of friends
• addressed to a single business with all their employees or another precise group of people such as a sport club
• a speech to the nation - one single precise country
• a global population of one culture or one language group
• to all world - to all people of all nations
• to all people physically present at the place of presentation - such as in a church service or business meeting or conference
• a speech addressed in a foreign language focusing on all people of that language

A good speaker who speaks or writes freely without teleprompter nor script - directly from the bottom of his heart and soul will always prepare himself for a precise focus group to receive his speech or text and he also will be fully open for God and for all present people during the speech or presentation of information or text. Hence a good teacher or speaker will fully adapt to the needs of all present persons. God's guidance and an above average spiritual development allows any speaker or teacher to feel the need of all present people. The speaker or teacher - including spiritual teachers or priests, etc - will intuitively feel how to formulate his speech, what words to use to touch the heart and intellect simultaneously of all present receivers and listeners.

Words are but envelopes of a meaning. The meaning of words may vary depending on social environment of the people, on education, on country, and on many other factors. A person having grown up in UK may use a different english than an english speaking person from Australia, India, USA or South East Asia. Words may be the same - the meaning however is influenced by the local tradition, by local spirituality, by local cultures and other factors of life.

Having grown up amidst farmers and factory workers and travelled thru dozens of countries on 4 continents meeting people from all over the world, I have often realized the huge gap in meaning of words across the planet. Intellectually educated people may adhere to a government or authority defined definition of a word such as for example Webster, Oxford English, etc. These are theoretical definitions far from real need of real people in real life. Some 6 Billions of people in thousands of cultural groups have - fortunately - a totally individual meaning to each and every word used. Hence they create their own language using common words with adapted meaning. Adapted to their own real needs.

Diplomats may seldom say shut up - expect the king of Spain in his famous similar reaction during a formal meeting with politicians in South America sometimes in 2007 or so. Diplomats just as politicians seldom say the truth but say what is best to achieve their often secret or hidden true intentions. Strong people such as farmers, workers, priests, Jesus and many others however say what is best for the spiritual welfare of all creation. And .... strong people say it directly in words most accurately understood by the single person or individual focused group of people untented to receive a particular speech or teaching.

Some people such as slaves or modern or ancient times have grown up in a harsh world - yet they have learned the value of truth and loyalty. They may have developed their own slang - their dialect consisting of harsh world having arisen from their own world and life. Such words have little to nothing at all to do with intellectual definitions made by autorities and brains. Such languages come from real life in a real of most of the time cruel world of poverty and abuse, exploitation and slavery.

If a text of speech needs to reach the people then that speech or text needs to be presented by the words of that people. For most of us it is apparent that an English native person would speak or write Spanish when addressing a Spanish speaking person of Mexico or South America. But why is it so hard to understand that a Harvard professor or Harvard student needs to learn Farmer English, Fishermen English, Construction worker English, Cuban or Latino English or colored English when addressing NON-Harvard real life people?! Real people live and struggle in real world far from Harvard or Oxford, far from Webster Thesaurus worlds. Real people speak no intellectual language, no theoretical language but the real language of the heart and soul. That real world language is true and strong - often harsh - but sincere.

Only intuitive writing or speaking can create a harmony between the content needed to be presented and the recipients' hearts, souls and also mind that needs to receive a "food" that later on may need to be digested and thus converted into progress, into changes, into improvements or simply to cause clarification and enlightenment of a darkened or struggling mind.

Text or speeches addressed to a precise person, group or nation never can and never should be quoted for OTHER people. Texts never can be correctly translated following formulas and dictionaries. Texts, intellectual or spiritual content needs to be created in an optimized and fully adapted way for each and every single focus group. For that reason I have for example never translated any of my English chapters into German language or vice versa. I have taken a topic and its main keywords and totally rephrased the text for that individual national mentality. Some texts - such as on web sites - are meant either for an entire language group or for an entire country. eMails or letters are meant for the precise recipient, radio speeches are intended for the commonly known audience of a particular radio station - so do TV speeches. Quoting a CNN talk on Fox News ... may be totally wrong because CNN has a totally different demographic group of listeners than thus BBC or Fox News! Quoting an eMail or letter in a Forum or website may lead to more confusion or turmoil and back and forth questions than it may help anyone.

Hence when ever you read or hear something - always keep in mind the one question:

Was that phrased and created for ME or for someone else ? The spiritual background during the past thousands and Millions of years of each and every individual soul and person most often is totally different. A speech addressed to group A may be a mismatch for group B or ALL others except A. It is a waste of time by B-Z to comment or discuss about what was intended for A. If however some priester, teacher or politicians have something of value to say to the world - in TV, in radio or in modern times by means of Internet, then he will publish so in a global and universally valid and clear language understandable by all his audience.

Love and Bliss

hans