Quoted texts or self created content - how much text to create and how much text to quote as publisher

Limit your published material to self created unique content to achieve true success as publisher

In modern times of easy money it is common for young publishers to create web sites with mostly quoted texts or rephrased content from other sources. Having sites with a 2 digit % of quoted texts or rephrased texts or copied other content definitely is far too much and a sign and proof of intellectual poverty of that publisher. A true publisher starts to publish when he can create unique original content of value to society.

Google penalizes sites with duplicate content and of course modern technology makes it possible to find junks of quoted content in other sites. Obviously the younger site or newer web page or other published means normally is the one duplicating content. Hence that newer site is the one to be penalized. Penalized by lower SERPS or more likely by totally dropping OUT of SERPS.

If you have nothing unique to share form your own life, then you have either been sleeping all your life or never making any use of the God given creative power within you! Hence a good publisher usually avoids any quotes at all. If for any really and truly valid reason a publisher comments or adds to existing content of other sites on his own site, then he uses either a very few keywords in his content to link to the original site he refers to. Or he may at maximum quote 2 or 3 short original phrases from another source and link those phrases or a few relevant keywords within those brief phrases to the original page.

If no original is published in a book or in the web publishing world, then most likely that text never was intended to be published at al by its original author. Private letters or private correspondence never belong into public. Private is private and a matter between the directly concerned persons and God and no one else but God and the directly and personally involved individual humans.

Hence if you wish to become web publisher, then make sure you have some unique value out of your own life or profession to share with all world. Else, leave publishing to those who have and focus on your own priorities in life.

The same applies to graphic content, photography and audio content. Each graphic designer has spent time, resources, efforts, learning efforts and above all also substantial money into his own creations. In a world of unique content on the web, there is zero need to have any single picture republished in context or out of context for any reason. One single unique copy of an original - published on the original site of the creator is enough for all world for all eternity. That is valid for manually created graphic, audio or photo content as much as for text or any other content.

The value of the Internet is to have an affordable means to publish value content - in its original, by its original author as opposed to have hand written or reproduced copies reproduced by publishers. Look at what happened some 2000 years ago with all the teachings of love from Jesus. Millions of people reproduce, twist and fake, misinterpret and turn upside down - just to have something to say or publish and to make money or gain fame.

Good publishers LINK to valuable resource but never quote!

When referring to content of any kind - graphical, text, audio or other - then it is best to directly link to the individual page. A proper link consists of an anchor text - anchor text is the text that is linked. Anchor text to be valuable for the original creator / publisher needs to have keywords from the linked page. A good example would be to take 2 or 3 words directly out of that page main title or any of its sub titles as anchor text. To quote or referring to a particular text but to link to the site's main page is poor praxis and always should be avoided unless your article is about the holistic concept of the entire site. If you write about the complete content of a particular site, such as openSuSE Linux or technical howtos in general, then you would link to the site's index page. Else you always link to the particular page you refer to.

Content always needs to be of value to readers. Duplicate content is of zero value. Quotes without original published resource also is of NO value since the reader has no option to verify its authenticity and correct quote. In addition a quote of a few phrases, paragraphs, forum posts or eMails without direct full reference of that authors complete work is out of context and thus subject to be a potential source of misinterpretation, discussions, confusion and gossip later on. The one who has created the reason for such later problems is the one to solve at his expense and on his time - if needed in an additional extra reincarnation.

Publishers have to accept full, absolute and eternal responsibility - spiritually, legally and by all means - for all content published. Such never can be the case if part of your publishings consist of content by any means created by another author / publisher.

God bless

hans