When to invest into your own business and how much to invest when starting your own business

Every business requires investment in money, time, efforts and above all in skills and knowledge. The best employee for any business always is the owner. As a business starter you need to be willing to work free of charge, without wage, without overtime compensation, without holidays of weekends ... God works every day without any salary but the happiness of all his creation.

Lets assume you have all the right qualification AND all time you want and need to succeed. The you still need to have some $ to invest. However the important factor is that NO money on earth, NO amount even millions, never can replace all prior other factors mentioned above. Hence you really need to first and above all invest decades of your life long learning, living while learning, living while working to accumulate all experiences and skills to be invested in full into your business venture.

Money should at all times be limited to what you HAVE, the maximum amount to be invested is the cash amount you own and carry in excess of any money needed for life and all running expenses. At NO time and for absolutely no reason ever should you borrow money for your business. Never get tempted into accepting cheap bank loans. Bank always profit from all money given - even if you go bankruptcy - most likely your bank still makes a profit from your own financial death.

NO matter what you finance advisors say - stay free of any loans and debts. Invest what you earn. Invest as you earn - i.e. if you start to make revenues, take 20% or so on a monthly basis to invest in step by step improvements of your services or products. The last - truly very very last point you ever invest is in inventory of offices and administration of your business. Also among the very last will be any employment. The first employee is YOU, the second employee is you again - as well as the third. If you work 2 to 3 full shifts - day and night, 7 days a week and successfully grow your net profits, then only may you start to hire ... your own family.

What to do if you fail to earn profits ?

In my many decades lasting active working life, I started different business ventures - all had one in common. NONE of my business ever created red numbers beyond the first few months. Each and every of my business ventures was in full paid cash. Free of any credit. All business ventures were bringing net profits and all black numbers after less than 6 months and every year there after. A monthly growth was 36-39% and some 30% of total gross revenue always was invested into improvements of services and/or products. Happy customers, growing happiness, growing customer satisfaction is the best and most important goal to strive and work for from the very beginning.

If however you have invested all above - and still have no success, no black numbers to live from ... Then most likely you have:

• A wrong business / market niche
• A wrong business location
• A wrong motivation to do business
• Have started a business without proper study and preparation
• Have started a business of no use and no true need or helpfulness to society and mankind

To start a business for money, for increased profit, to become rich, etc is NO proper motivation to succeed in any business venture. To start a business to better serve mankind by offering a needed, useful, helpful and individual service or products no one else can offer like you could alone is a valid decision to start your own business. To be your own boss sooner or later is the destiny of all mankind. In this lifetime or any time later. To be your own boss, to create your own service or product, to make your own decisions and to accept full and absolute liability and responsibility of absolutely anything you do or produce is a normal situation for all and every child of God.

Hence to be your own boss is nothing else but a proof that you have grown up and are becoming an adult "child of God".

When you fail in your business, when your business growth is slower than normal, slower than expected, then you may have started to get lost in a lot of obsolete accessories or add-ons rather than to start your business with your most valuable and most requiring services or products.

For example:

When you have a business "all about herbal medicine" and start to make eCards about flowers and beaches ... then customers may stay away because they expect herbal medicine and no add ones. Or if you have a bakery and start to produce candy and easter egg rather than daily bread, fresh rolls and crispy croissants, ... then your customer may go next door to get what they need as primary food rather than the sweets they may enjoy now and then.

With other words: Focus on your key topic of business, invest into what no one else does ro can offer - your life long acquired experiences in a very particular topic unique to you that make you an expert in a field of business needed by thousands or millions. All small add-ons may follow later when your selection of highly specialized expert products or services are complete and perfected to the maximum. Volume traffic to your store or web site never is achieved by competing with already existing stores or web sites but by creating a product or service unique and missing on your market yet in demand by many waiting for you to start your offers and services.

Stay focused on your primary topic of your business, make sure you are good - really good in what you do and offer - then start to offer in abundance to cover the need of as many as possible. Stay individual with all your products and services. Individuality is a key to success for any and every small business owner. Only small business owners can offer a completely individualized custom made services or products at absolutely NO extra cost vs mass production. As a small business owner you start doing business from your own home, without additional rental expenses, without additional overhead - hence your time is as cheap as any factory worker except that no one else gets a share of your profit above you. As a business owner the entire gross profit goes into your own pocket and hence with zero administration cost and no personnel cost your efficiency is far above any other company, Ltd, Inc., etc.

Your customers are your best friends, your customer need to be treated and considered like your family members - with love. Hence your love FOR your customers will allow you to say YES to the needs of your customers. YES to your customers means fulfilling your customers needs, creating customer satisfaction. Customer happiness in return will keep you prospering and alive - all eternity. Focus on the true needs you want and can fulfill. After all that done, then you may start to diversify your services and products by adding a few add-ons. But always stay true to the ever growing needs and ever changing needs of your customers. Be flexible, creative and productive to be and remain a valuable source of life-support for society.

God bless

hans