Search engine optimization - improve SEO to achieve better search engine rankings and increase traffic to optimize your business results

Nowadays during our global economic crisis, it is even more important to streamline your resources and maximize your SEO efforts. The best SEO tool still is your own experience and brain. However there are a few tools out there that help you save time in your own efforts and thus to achieve better results in less time.

As a publisher you should above all use your time to create content. Thus any search engine optimization tools helping you to automate or semi-automate repeating jobs should be seriously considered.

As a publisher offering free content to more than 6 Million site visitors each year and spending substantial amounts for charity and creation of new content, I simply never can afford cheap or failure. The most efficient working methods always are barely good enough.

SEO is about analyzing the continuously changing Google algorithm used for indexing and ranking content pages. Hence to give fix formulas no longer works. Google and other major Search Engines are adapting to each webmaster attempt to cheat the system by creating artificial ranking improvements.

Hence it is up to you to analyze Google results and compare top ranked pages with your own pages to see the difference. Links to individual pages still affect the SERPS. However far less than several years ago. Major SE have realized the difference between cheap link farming sites involved in massive link exchanges and true quality backlinks from quality sites or quality directories or social sites such as myspace, friendster, Kaboodle, hi5, Digg, propeller, etc.

Free SEO tools to improve your publishing quality

To optimize your pages or entire site - here below a few free tools that help you. Some of the tools are used to find mistakes in servers quality, others in your own wrong writing style.

Download a free eBook for SE optimization

If you are relatively new to web publishing and web business promotion, then you may first want to learn some basics. Download the free eBook on SE optimization and Internet business promotion.

Free online tools for web site quality control

1. Broken link checker - some have such tools built in their offline web site editing tools Others need to check links. Amazingly many sites - even reputable sites - have broken links and thus pages NOT found or NOT linked for best indexing and SE ranking.
2. Server status code - most have a hosted site, hence little knowledge about server configuration. Check if your host or your .htaccess is correctly configured for your pages. Check for each important page separately.
3. Keywords density checker - keyword density is a major factor in onpage SEO. If you find the right habit to integrate a best keyword density into each page in a natural way, then you may easily achieve top result merely by onpage methods - with just little additional off-page SEO needed. The best keyword density may change over time - analyze a few TOP ranked pages that rank top among dozens of Millions or MORE competing pages, then train your writing style to naturally get within the ideal limits of keyword density.
4. Whois check - there are situations when you check WHOIS or HOST situations, for example when submitting to directories. Recently I received an offer for free submission to 10 new directories. A verification showed that all 10 where on ONE single IP / server and thus of absolutely NO value at all. Another time sometimes last year I saw an advertisement for directory submission to some 20'000 directories for less than 100 US$ - a quick verification showed that ALL directories were on the same free hosting service = again zero value.
5. Shared hosting check - are you on the same server as poker sites, porn sites or other monkey business sites ? Check what domains are on same server. Bad neighborhood on your shared hosting server will definitely harm your own site's reputation and reduce your own success in Internet Business marketing / promotion and thus reduce maximum possible traffic to your own site. If you have something of real value, then sooner rather than later you will have your own dedicated server. One IP, ONE machine just for you. Just like having one wife or one husband just for you! Only beginners go shared hosting as long as traffic low. Cheapest content only is hosted on FREE hosts. Any quality content always is hosted on quality servers - Google KNOWS about cheap / free servers or quality servers and takes your own value FOR your own content into account when ranking and evaluating your own content.
6. Overview of all FREE online SEO tools
7. Download of professional SEO tool - for serious web publishers Everybody appreciates FREE tools. As a professional quality aware web publisher I use but a few free tools. I invest real money into real quality tools. Since nearly 2 years I use IBP professional version. Costed me some 450 or so US$ - that is tiny compared to the total investment of a 6 digit US$ amount to create the Cyberspace Ashram during some 60'000 hrs during the past 12+ years. In another post may be more about IBP. Have a look, there is a free trial version to test and benefit - for free. I first used the free version for a few days, then stepped up to next commercial version another few days later, I then got the full commercial version for real work. That is the only professional SEO tool I use so far.

There are a few things I never safe money in life: Spiritual efforts, Charity, top quality working tools and top servers, top laptops ( in past years always top Acer models ), top cameras ( Sony A900), top lenses ( Carl Zeiss ), top operating system opensuse Linux.

When ever you save in quality, you loose in success and competitiveness! If you can NOT afford quality, then work overtime, work more and harder until you can afford real top quality for your work. Else you lack motivation and thus also motivation and power to create top quality for your site visitors! You can only receive the very best if you are willing to give the very best in love and life. That applies to all business situations as well.

Love and bliss

hans