Have a look at the global situation of your adsense/adwords situation on your site - Google offers tools to Adwords users - keyword tools - to see what keywords you have on your site and how big the competition of those keywords is as well as how the search situation / search volume in past month was for those keywords.

In Google keyword tools select:

Site-Related Keywords - enter your site-URL - check the box "Include other pages on my site linked from this URL"

then select in the drop down menu:

"Keyword Search Volume"

and get your keywords to see the overview of your competitiveness on keywords vs advertisers.

Hence you see if or not your site is what you want it to be for your Adsense competition. The graphical display of competition on each keyword shows you also if you should reduce the number of ad units / ad lots or increase.

If Adwords advertiser competition shows a full graph - you may as well ad one more unite if you have less than 3 units per page.

If your competition is overall less than full - you may remove one ad unit from all pages, of course the least efficient one. If you have followed my previously published advice on Adsense channel setup, then of course you should know exactly what channel - what placement - what ad unit is the least revenue-efficient. That would be the one to remove.

How to check the AdWords bidding price for your site's relevant keywords

"Cost and ad position estimates"

Then in the field below "Calculate Estimates using Max CPC:" select your currency and enter a high number to the right - like 100 - that means you would bid up to 100$/click - and Google will show you the lowest CPC price you would be charged for a 1-3 position for that keyword on your pages with relevant text for that particular keyword. No worry - this is just a tool and at this moment nothing at all is charged to anyone. This tool is a decision making tool to give you an idea about the value of your keywords in your content.

Now scroll down the page and see the different keywords and the CPC cost - that shows you what topic gives you how much in return of your publishers work. A high paying topic of course if of absolutely NO use at all if you get no traffic. To get a decent daily traffic for high competition keywords you definitely need a top ranking at Google and or any other major search engine. A SERPS within top 10 is acceptable. In high traffic keywords a top 20-30 SERPS might be acceptable. anything below is a joke and never worth your efforts.ö Hence you need to be a top publisher, write lots of content on such high competition keywords and of course you need to be an expert to have visitors coming back to your site again and again - even better to subscribe you your RSS feeds.

The more keywords you have on your site - the greater the variety of ads that will appear and the greater the success in CTR.

If you have setup your adsense via SSI as advised earlier - then removing or adding an ad unit is a matter of seconds. then watch for a few thousand page impressions to see how your eCPM for those channels is changing and adjust when needed.

To be successful in what you do - learn to use all tools available - learn to streamline your work to focus on the important and truly valuable and drop all else. Life needs to be fun - if you have to financially struggle life never can be fun. Fun is when you have plenty to share - to have plenty to share you need to be as good as possible. The competition is growing daily - you too should grow ... faster than your competition to be always among the pioneers. To be a follower is boring.

Love and bliss

hans

Previous posts and follow-up articles on successful web publishing

To read all follow ups and previous articles of the free online web publisher tutorial just read the posts published in the topic category Internet - see top of my blog - to find previous articles around search engine optimization - see category SEO and to read more about being successful in general view the topic Love - as love is the key to success in work. Work is nothing else but the expression of love toward a wider audience, or even toward all.

You may also find many useful information, tips and links in my webmaster resource pages