Be generous with the placement you offer for your advertisers - that is a rule valid for Google AdSense as well as any other advertiser

Without advertisement revenue there would be no www !! Most large service oriented sites like Google, Yahoo, all other search engines as much as my own site, the Cyberspace Ashram are mostly financed by advertising revenue. At least for the time being.

If your advertising revenue is too little - i.e. if your CTR is far below 10% and your eCPM below 5-10 US$, then most likely you are too stingy toward your advertisers. For an advertiser to bid high, he needs to earn high. To earn high an advertiser needs to get a high generic CTR. CTR mostly depends on placement and color schemes. Ads displayed need to be placed on prime location of a page = ATF

Calculate how little you actually share for the full living income: you give 5% FREE page space to receive 100% living $.

The page area I share - for me its free - i never have to pay extra - i have one and the same server cost whether I share page space or keep all for me. hence it costs me nothing but goodwill to offer best placements to my advertisers on my pages!

I have widescreen monitor - ALL my friends, visitors, professional colleagues around me as well. i.e. - my Acer Ferrari 5005 has 1050x1680px=1'764'000px

An ad 336x250px = 94'080px

That means the wide rectangle is a tiny 5+% of your total monitor area

Giving some 5% of what you have as page surface area to the top paying to have a good living - is that too much or are we simply too stingy to give a honest share for a solid $ revenue to afford professional, comfortable, pleasant and efficient living and work ???

Most of the ads I see on other sites are further down, in trashy corners, between text or in useless hidden places. Hence success or failure is mainly about offering ATF placements or denying best spots on your pages. That one ATF placement sums up to 85+ % of total $ per page. ATF placement is for link unites as well as for your ad unites placements. Needless to say that you never restrict the format of ads to either image or text - give the advertisers free choice to use the most powerful and most cost efficient method of advertising = that also means leave the competition open to all and thus have tougher competition and subsequently eventually higher bids.

In nowadays global financial crisis web publishers can contribute their own share to a possible betterment of the global economy by offering best services, best ad placements and above all best content, best help and howtos possible for all mankind to make best choices at any given moment in life.

Avoid easy money - MFA - sites and be a true professional. Offer quality content, quality services, be helpful and offer services and product really useful for your customers or readers.

Love and bliss

hans

Previous posts and follow-up articles on successful web publishing

To read all follow ups and previous articles of the free online web publisher tutorial just read the posts published in the topic category Internet - see top of my blog - to find previous articles around search engine optimization - see category SEO and to read more about being successful in general view the topic Love - as love is the key to success in work. Work is nothing else but the expression of love toward a wider audience, or even toward all.

You may also find many useful information, tips and links in my webmaster resource pages

Technorati tag: Blogging