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To succeed in your own business, you need a solid business plan for success
The Key to success in business is manifold - 3 major factors however contribute more than any other keys to real business success. The amazing fact is that none of these business success keys alone can bring real success. All need to be well developed together.
Like a table falls when having less than 3 legs - a business also fails when only 1 or 2 of above factors are present and strongly developed
Let's see at all 3 keys to success one by one first
No matter how good your product or services, no matter how nice you are to your customers, if you are at a wrong business location you most likely never experience true and easy success.
I give a few examples out of real life
Depending on the type of business your customers prefer a particular location. It is up to you to find out what precise location. It is evident that no one would travel 5 kms to get fresh rolls or bread unless you have something extraordinary to offer! NO one is ready to walk a mile for a bottle of milk or oil if he can have the very same near the railway or bus station he exits, even if there the same product may be a little more expensive.
Cost and value of product or service has to be in a healthy relationship to the additional efforts or distance to travel. Average quality has to be next door. Good quality around the corner and only for absolute exceptional quality you can expect customers to travel further.
As mentioned earlier - average quality we have already plenty. Average quality is offered or created by average business men/women. However we all are made to be very special - unique - all we need is to learn what exact trade is made for us or what trade/business we are made for. Each of us has something very special he loves to do. Whatever you love to do - you enjoy doing well. Hence excellent quality in service or product very much depends on whether you love your work and thus your customers or whether you do all your work just for earning money without any love for your customers nor for your work.
Quality work is a key factor to success. Just look at the one country being synonymous for quality - Switzerland. Switzerland is a country with almost zero natural resources. All natural environment is empty of easy resources such as for example the Philippines - hence how can an entire country prosper without having any God given gold mines, oil sources, etc ... with quality products and quality services! Quality consciousness is the single most valuable resource Switzerland has and ever had. Strong and free people who are aware of the importance of dependability, reliability and quality in all aspects of life, services, products and living can always be successful in anything they do. YOU too !!
Quality consciousness is nothing else but a reflection of true love toward all your customers. NO love FOR customers results in little or no quality consciousness. True love for customers results in true quality consciousness. Only quality products really can create fullest customer satisfaction and thus customer-happiness.
I have seen a Swiss restaurant on Boracay island with good or excellent food at a top location right on the beach in the center of Boracay White Beach ... and yet most of the time that restaurant is either empty or near empty while others nearby are full or near full every day.
What is the difference between that one and all neighbors?
First lets emphasize that the other restaurants nearby who all enjoy a much higher frequency of guests every day year round have a quality of food below or even far below that one Swiss restaurant. Hence quality of services or products AND top location alone is no guarantee of success in business as we apparently see.
The difference is VERY clear. That one Swiss restaurant is empty of love, empty of any nice decoration, empty of colors, empty of nice furniture, no comfortable chairs, no flowers, no candle light dinners ... just an empty table with a steel chair in an otherwise empty restaurant - empty of love = empty or near empty of guests as well.
This shows that no matter how good you are, no matter now ideal your location may be - customers need at least one other value - a place needs to be nice, cozy, friendly, loving!
If this last factor is missing totally like in that one a.m. case, then no matter how great your efforts in quality, you always have to struggle for financial survival even at some of the world's top locations such as Boracay island certainly is !!!
Hence the key to business success is to have a quality business at a good location with a friendly atmosphere, friendly loving employees or owner/team who really care about their customers and customers business needs as well as care about the human in each customers - above all we all are humans - no assets nor objects of trade - we are humans made of love - made to love - made to be loved by all. We all are made to enjoy life, made to have fun and to care as well as to be cared for by others.
A few additional factors to successful business are mentioned below. The most important - the vital keys to business success however are the 3 keys to success above.
A business is successful when:
You may also want to read my How to start your own business or read the entire howto collection
Home business is the ideal form of any business venture. Most honest and successful business can or could be done as home business. Turning any business into a home-business allows you to fully integrate all family, children, friends and relatives in your life and work and creates a greater basis/bonds for lasting friendship, love and happiness among all.
While lazy people may prefer a turn-key business solution - such as ready to use MLM or similar franchising type of business ...
The real satisfaction is in having a unique or as unique as possible business that you created out of a natural need in your living environment. Hence if no one offers you a business opportunity you may have to create your own business opportunity. Look at needs of people, look at their problems or questions. Look at potential your environment has and look at all possibilities you can CREATE out of that situation. If you create your own business opportunity you may have no or little business competition ... people may later on copy you but never match you.
Always start your business as a small business. Singles will start a one man business - hence a small business fully financed out of your very own pocket without any loan. Grow steadily as you earn and save out of real profits. Avoid large sudden increase in business volume. Feel how it is to grow before your own success is crushing your life and family life. There always is an ideal size of any normal healthy home business - the size you still can manage without manager, without employees, without accountant, without administration.
If doing a family business it may be beneficial to have one person starting first the small business while the other family members continue on a part time or full time job to secure the family income needed for living during initial months of business start.
A solid business should be earning positive numbers after the first few months. After one full season / one full year - it may be time to review the success of your business and possibly have all family members join one by one.
If family members are missing to join but business grows - then it might be time to have some of your other relatives or best friends join you in a joint venture small business.
Avoid having to rent business space, office space or other locations when ever possible. Start first out of existing living location. It saves expenses and hence reduces financial stress. Even larger and very successful business can still be done at home amidst your family and loved ones with additional business team-members all living close together within the direct waling distance neighborhood to allow any time for coffee and cake business meetings when necessary to coordinate a business or project plan.
Before starting any investments - invest your time to research your possible business. Know facts and exact data about potential customer numbers, about legal requirements to do that particular business, about accounting requirements, about tax requirements. Know ALL options about best form of business. My own preferred choice is the old-fashioned personal business = full responsibility and full liability for all business and all life in one ownership/family.
Know the realistic growth potential, the investment needed for the full time until positive income is created / generated out of your own new business. Know all the upcoming additional expenses such as advertising, initial business promotion, yellow pages, insurances, rent of home, office or storage space, specialized equipment, tools or inventory needed.
In many countries a small business administration is there for you to provide free or affordable legal advice, data, statistics, worksheets. Some professional association may offer similar free or easily affordable business services to potential new business operators. Use all help you possibly can get, join forums directly related to your business venture, ask questions, exchange experiences and LEARN from old experienced business men or retired business men!
No matter what kind of business you plan - almost every business can benefit from a good web site and well created web presence. Even if your business is a take out Pizza bakery or shoe repair store, insurance broker or flower shop ... all business can be promoted in a most efficient way via a fully search engine optimized web site. More and more people all around the world use either computers or hand help WAP devices to surf, search and look for business opportunities, suppliers of goods or services and more ...
Apparently dating services or match making services are mostly online business with little offline activities while most other business may be fully offline - human to human contact - using the web for promotion and initial contact only. Be open for any new technology - use new technology, be aware of development of new future technologies and prepare for its successful use well ahead of your competition to always be among the leaders, to always enjoy a free choice rather than to become a follower.
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